Are Fruity Pebbles Vegan?


There are no obvious animal products like dairy in fruity pebbles.

But that doesn’t mean that they are vegan.

In fact, I don’t think Fruity Pebbles are vegan at all.

Why not?

Let’s look at the ingredients, I’ll highlight the ones that aren’t vegan (or are controversial at least):

Rice, Sugar, Hydrogenated Vegetable Oil (Coconut And Palm Kernel Oils), Salt, Contains Less Than 0.5% Of Natural And Artificial Flavor, Red 40, Yellow 6, Turmeric Oleoresin (Color), Blue 1, Yellow 5, Blue 2, Bha (To Help Protect Flavor). Sodium Ascorbate (Source Of Vitamin C), Ascorbic Acid (Vitamin C), Niacinamide, Reduced Iron, Zinc Oxide (Source Of Zinc), Vitamin B6, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1), Folic Acid, Vitamin B12, Vitamin D.)

Here are the 3 main issues:

  • Palm oil –¬†Myself and many other ethical vegans, don’t eat palm oil. Palm oil is responsible for the decimation of orangutans and tiger populations, and animals are killed regularly in cruel ways to clear land. It is technically vegan, but controversial. Make up your own mind on it.
  • Artificial flavors – There are many in Fruity Pebbles like red 40 and yellow 6. Artificial flavors are not vegan because they are regularly tested on animals (who are killed after if they don’t die during the research).
  • Vitamin D – Most vitamin D added to cereals comes from lanolin (sheep’s wool), which isn’t vegan. I’d have to contact the company to be sure, but with the other 2 non-vegan ingredients already, I don’t see a point to.

In summary: Fruity Pebbles are not considered vegan by most.

However, many people have their own definition of veganism. Since none of these are main ingredients in the cereal, some people might be okay with eating it.

I’m not here to tell you what you can and can’t eat, just to tell you how most vegans see things. Ultimately, you’ll have to make up your own mind.

About the author

Dale C.

Your friendly neighborhood vegan from Toronto. Chemical engineer turned semi-professional soccer player and freelance writer. Trying to do my small part in making the world better by writing about the wonderful world of veganism.

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