Is Crest Toothpaste Vegan? (Are the Pork Claims True?)

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Go on certain forums, and you’ll see claims that Crest contains pork, and isn’t vegan.

So I wanted to find out once and for all.

I examined all the ingredients in various Crest toothpastes (we’ll go over them in a bit), and I had 3 main concerns:

  • Gelatin – Gelatin can come from animal sources (like pork) or from plant sources. Only Crest would know.
  • “Color” – Is included in multiple toothpastes, but it’s unclear what it means. Some colorings are not vegan.
  • “Flavor” – Like color, it’s in multiple toothpastes and is vague. Some flavorings are vegan, and some are not.

So, I emailed Crest for clarification on those 3 ingredients, and got back a helpful response.

crest email response

Each line of the response lines up to a question I asked in my initial message.

Regarding gelatin…

There are no materials from animals in our toothpastes.

That’s a clear indication that there is not pork in Crest toothpastes, and that the gelatin comes from plant sources.

Regarding “Color”…

Colors do indeed refer to common artificial colors like Blue #1 or Red #40.

This is what I suspected, and may or may not be a problem for you because artificial colors are controversial.

Here’s my full post on whether or not artificial colors are vegan, but the short answer is that while they aren’t made from animal products, they are often tested on animals (mainly due to concerns about if they cause health issues or not).

Personally, I don’t consider them vegan, but it’s up to you to decide if you’re okay with them. All Crest toothpastes have artificial colors in them, so this will decide if you’re okay with using Crest or not.

Finally, regarding “flavor”:

Anything not listed more specifically onn SmartLabel is proprietary to P&G.

Not super clear. However, the only flavors that are not vegan are the ones derived from animal products, and since the response already clearly indicated that there are none, the “flavor” ingredient is a non-issue.

Summary:

  • There is no pork or other animal products in any Crest toothpaste.
  • There are artificial colors in all of their toothpastes. Some vegans avoid them, and some don’t, make your own call.

One More Issue: Crest Tests on Animals

As of now, Crest is known to test their products on animals.

So even if you’re okay with artificial colors, Crest toothpaste is not vegan.

You might think, what’s wrong with brushing an animal’s teeth?

Unfortunately, that’s not what testing consists of. Crest hasn’t publicly made their testing procedure public, so unless they do that, we can only speculate.

However, the typical testing procedure for a product like this is to force animals to ingest it to determine where it makes them sick or kills them. That’s not vegan in any form.

Ingredients of Crest Toothpastes

You can look up all of these yourself on the Crest website. Just go to each toothpaste and click the link to the SmartLabel ingredients list. I thought I’d do the work for you and include the ingredients here for convenience.

Note that each toothpaste has flavor variations and what not, I just looked at the most popular ones.

Artificial colors are bolded.

Toothpaste Ingredients
Crest Pro-Health Toothpaste Water, sorbitol, hydrated silica, sodium lauryl sulfate, carrageenan, sodium gluconate, flavor, xanthan gum, zinc citrate, stannous chloride, sodium hydroxide, sodium saccharin, color
Crest 3D White Glycerin, hydrated silica, sodium hexametaphosphate, water, PEG-6, Flavor, Trisodium Phosphate, sodium lauryl sulfate, carrageenan, cocamidopropyl betaine, sodium saccharin, PEG-20M, xanthan gum, sucralose, titanium dioxide, mica, blue 1
Crest Complete Whitening Sodium fluoride, sorbitol, water, hydrated silica, flavor, disodium pyrophosphate, sodium lauryl sulfate, sodium saccharin, sodium hydroxide, carbomer, xanthan gum, cellulose gum, titanium dioxide, color
Crest sensitivity Water, hydrated silica, glycerin, sorbitol, trisodium phosphate, sodium lauryl sulfate, flavor, cellulose gum, alcohol, xanthan gum, sodium saccharin, polysorbate 80, sodium benzoate, cetylpyridinium chloride, benzoic acid, titanium dioxide, color
Crest Gum Detoxify Water, sorbitol, hydrated silica, sodium lauryl sulfate, carrageenan, sodium gluconate, flavor, xanthan gum, zinc citrate, stannous chloride, sodium hydroxide, sodium saccharin, color, sucralose, titanium dioxide

If you have any questions about any of this, leave me a comment below :).

About the author

Dale C.

Your friendly neighborhood vegan from Toronto. Chemical engineer turned semi-professional soccer player and freelance writer. Trying to do my small part in making the world better by writing about the wonderful world of veganism.

1 comment

  • Thank you for your thorough research & articles. You have a great site!

    I think that if Crest products were vegan, the Corporation would write on each product: vegan, no animal cruelty, fair trade, etc.

    Now their are excellent & effective vegan toothpastes on the market, including ones for sensitive teeth. Their are also many flavours to choose from.

    I hope that animal testing in any way is observed
    as being cruel towards animals by all vegans.