About Time’s vegan protein powder is a decent vegan protein powder. While it’s not my favorite, I certainly wouldn’t recommend not buying it if you want to.
- Pros: Good flavor. Significant amounts of iron, calcium, potassium, and phosphorus.
- Cons: Relatively expensive. Taste is good, but a bit chalky.
In order to find the best vegan protein powder, I’ve tested about 40 at this point.
Each one is evaluated as objectively as possible for protein content, cost, and taste. This review is essentially just a quick walkthrough of how About Time performed and how it stacks up to other plant-based protein powders.
I’ll give you an overall summary at the end, plus a few alternatives that you might want to consider.
About Time is a smaller supplement manufacturer, but growing. They make a variety of supplements, but mainly focus on protein powder (both vegan and whey protein).
In addition, they sell products like pre-workout supplements and protein pancakes.
Is About Time a Good Company?
I wasn’t able to find any stories or recalls indicating that About Time was a sketchy company.
But I also couldn’t find much about the history of the company (it doesn’t help that their “about” page is broken at this time).
However, I do like that the founder is very active in the business, and even develops recipes that incorporate their protein powders in them. It seems like a good enough company to me at this point, and they even provide a convenient category to shop only vegan products.
How Much Protein Is In About Time?
Most vegans are looking for a protein powder that is as pure protein as possible, so that’s the first thing I look at.
Taking a look at the nutrition facts shows that there’s 20 grams of protein in a 119 calorie serving. That means about 67% of calories in an About Time shake come from protein.
Compared to other vegan protein powders, that’s about average.
While I don’t factor it into my scoring, this protein powder also has a fair bit of nutrients.
There’s a significant amount of the RDA for iron, calcium, potassium, and phosphorus.
About Time’s vegan protein is gluten-free and sugar-free, but does include an allergy warning as it’s produced alongside products that contain peanut, egg, milk and soy ingredients.
Let’s take a look at the full ingredient list:
Protein Blend (pea protein, brown rice protein and pumpkin protein), coconut oil powder, natural flavors, stevia and digestive enzyme blend (protease 1, Protease 11, amylases, lipase and lactase).
It’s a fairly short list, most notably:
- There’s a blend of plant protein sources to make a complete amino acid profile.
- It’s sweetened with stevia
- There’s a digestive enzyme blend, which may help if you’ve had stomach issues with other protein powders.
About Time has a typical amount of protein in it compared to other vegan powders. It’s minimal ingredient list and digestive enzyme blend are pluses in my opinion.
Is About Time Expensive Compared to Other Vegan Protein Powders?
The weakest part of this protein powder is the cost. While it’s far from the most expensive vegan protein powder, it is a bit more expensive than others.
Of all the powders I’ve tested, the average cost is about $4 per 100 grams of protein powder.
At regular price, About Time is a bit over $5 per 100 grams.
That’s not a problem for everyone, but I can think of times in my life where that would have been a deal-breaker alone.
Vegan protein powder is already more expensive than whey protein, and About Time’s vegan protein costs more than the average alternative.
Do About Time Protein Shakes Taste Good?
The final main aspect I evaluate protein powders on is how they taste.
To measure it as fairly as possible, I test both the mixability and flavor of the product by mixing 35 grams of powder in 450 mL of unsweetened almond milk.
Let’s look at how it performed.
About Time mixes almost perfectly.
As you can see, there are a few small clumps after I poured the shake through a strainer, but not enough to make a big difference in the end result.
With that being said, there’s a minor chalky texture. The protein in the shake tends to thicken up and sink to the bottom, which results in some less than ideal final sips.
The flavor was good, but not amazing.
It was enjoyable enough to drink, I’ve just tasted a handful that were significantly better.
I think the most important thing to note is that the level of sweetness was good. The stevia was not overpowering like it is in some other products.
Overall, About Time shakes taste pretty good. I’d say they are a bit above average when compared to all the other ones I’ve tried.
My Overall Impression of About Time Protein Powder
Putting all that together:
- Protein content is about average
- Ingredients are high quality
- It’s a bit on the expensive side
- The taste is solid
If there’s a particular reason you were thinking about trying About Time’s vegan protein, then I think it’s worth giving it a try.
And if you read some of my other reviews, you know that I don’t always say that.
Alternatives to About Time Protein
If there’s no particular reason that you want to try About Time, I do think there are better alternatives for most people. Here are the top ones that come to mind:
- Future Kind – Costs a similar amount to About Time, but is way better in every other category. It’s my top overall value pick of all the products I’ve reviewed. Here’s my complete Future Kind vegan protein review.
- Vega Protein and Greens – If you’re interested in extra nutrients, this is a good option. It scores well in every category, and I’d rate it just above About Time. See my full Vega Protein and Greens review for more.
- PlantFusion – PlantFusion tastes great and has added BCAAs for a great amino acid profile that’s perfect for athletes. Here’s my full PlantFusion complete vegan protein review.