Vegan Wall Paint: The Complete Guide



When I first went vegan, I never would have imagined that some wall paint would not be vegan.

But here we are…it’s another vegan grey area.

There’s 3 main reasons that paint may not be vegan:

  1. It can contain dairy products, usually milk protein as a binder.
  2. Some paints use beeswax as a binder.
  3. They test the paint on animals – This can include testing putting the paint on animals skin, but also forced ingestion.

The tricky part is that very few wall paints specifically state that they are vegan, but those are the only ones I feel safe using and recommending because it’s not like there’s a nice ingredients label on paint.

Some brands are at least clear that they don’t test on animals. For example, Benjamin Moore doesn’t. However, in the case of Benjamin Moore, their suppliers do test on animals, which is why it’s ideal for an explicit vegan certification on the finished product.

How Vegan Wall Paint is Different

When you’re looking for wall paint, you’re going to see a lot of different terms that may be confusing:

  • Eco-friendly
  • Natural
  • Cruelty-free

Eco-friendly paints have to comply with local limits when it comes to volatile organic compounds (VOCs). But they have nothing to do with veganism. Some eco-friendly paint may be vegan, but most aren’t.

Natural is a term with no actual definition or regulation in most places. They usually omit petrochemical products in favor of others. Again, some of these may be vegan, but many aren’t.

Cruelty-free wall paints are almost always vegan. Ideally look for the label “vegan”, but this is another good one to look for.

The Best Vegan Wall Paints

I’ll warn you upfront, it’s actually a giant pain as it stands right now to find vegan wall paint.

But, there are a few brands you can look for, mostly available in the U.K. and U.S.

1. Lakeland Paints

Available: Worldwide

lakeland paints

Originally, I read that Dulux paints might be vegan. I contacted their customer support and they replied:

Our paints aren’t vegan but I’d recommend contacting Lakeland paints who may have something more suitable for you:

This was the first I had heard of Lakeland, but now it seems to be the best option for buying vegan wall paint.

All their paints are VOC free, and more importantly, from their website:

NO heavy metal – all are VEGAN and (Toys) EN71:3/95 compliant.

So we’re not talking about a single paint, but any paint you find on their website.

I contacted their customer support and was told that although the company is based in the EU…

We ship all over the world – 56 countries so far

This is probably the best selection of vegan paints you’ll find.

2. Auro 524

Available in: U.K., U.S


Auro makes all “natural” paint products that are petrochemical-free, but most of their products are not vegan.

However, they have one line called Auro 524, which is a vegan wall paint. It comes in many colors.

If you’re in the U.K. you can buy it on Amazon, or other online stores like Ecological Building Shop. You can also buy it in-person at a lot of stores, here’s a full map of stockists.

If you’re in the U.S. it’s a bit harder to find Auro 524, but Auro In The USA usually has it in stock.

3. Kreidezeit Wall Paint Vega

Kreidezeit makes an organic and vegan wall paint.

It used to be only available in the United Kingdom, but as a commenter on this post pointed out, can be bought in North America now as well. In the U.S., Kreidezeit is sold under the brand name “Unearthed Paint.”

If you’re in the U.K., you can find it on Amazon, or on other paint stores like Mike Wye.

4. KILZ Paint & Primers

I’m not 100% sure about this brand, let me explain…

It appears that all KILZ paint and primers are vegan friendly in terms of ingredients, which is great news for North Americans. Although, they don’t have too many wall paints specifically.

It’s easy to find these paints at stores like Home Depot and Walmart.

After initially reaching out to KILZ, I received this response:

We don’t do any testing on animals, and none of our ingredients come from animals either.

Acrylic latex is a synthetic polymer whose acrylate building blocks are derived from crude oil and natural gas. Most other ingredients are synthetic chemicals as well.

There are a few ingredients, such as cellulosic thickeners that are plant derived. All of our ingredients come from major chemical industry suppliers with dedicated sustainability programs. The pigments used in paint are either mined minerals or synthetic chemicals.

Later on, someone contacted me with a question about the MSDS sheets for KILZ paints, which reference animal testing. For example:

kilz testing

I haven’t been able to find an answer as to whether or not this testing was done with this paint’s components itself, or they’re simply using past safety data on each component that was published somewhere else.

I’ve tried to get in contact with KILZ about this to get clarification, but have been unable to get a response. So I’d recommend sticking to the other options on this page that are certainly vegan if you’re able to.

5. Farrow & Ball

Farrow & Ball has stores in countries all over the world, and have quite a few vegan options, although not all of their paints are vegan-friendly.

I heard about them from a comment on this post.

The most important snippet for you is:

We can confirm that our most commonly used finishes (Estate Emulsion, Modern Emulsion, Estate Eggshell, Modern Eggshell, Full Gloss, Exterior Eggshell and Exterior Masonry) are vegan friendly.

We also have a range of four specialist, traditional finishes. Two of these, Soft Distemper and Casein Distemper, are not vegan friendly.

That’s a pretty good selection for vegans.

6. Little Greene

On Little Greene’s FAQ page, they clearly state:

Little Greene has not, and never will commission or support animal testing. All our paint finishes are free from any animal derived products. We always source the highest quality materials with our environmental and ethical values in mind.

That’s pretty definitive to me.

The company is based in the UK, but it does look like they ship outside of the UK (it’s not super clear though), but there’s no specific delivery rate.

Paint Brands That Are NOT Vegan

While most brands remain a mystery, there are some brands that are obviously not vegan that you can avoid if they come up on your search.

This is not a complete list, but a few brands that I’ve come across that aren’t vegan:

  • Dulux (see customer service reply from above)
  • Most Sherwin Williams paints (they do have 1 vegan line at the moment)
  • Valspar (their MSDS forms show animal testing results – example)


Yes, finding wall paint that didn’t involve harming animals shouldn’t be this difficult, but it is.

Much like eating, it’s also less convenient to make ethical choices for painting.

I know it’s a lot of work, but I hope that you’ll go with one of the above options, or contact any other manufacturer that you’re interested in buying from.

About the author

Dale Cudmore

Your friendly neighborhood vegan from Toronto. I've spent over 6 years as a freelance nutrition writer and researcher. During this time, I've tested over 50 vegan protein powders, and over 100 other types of vegan supplements.


  • On their “about us” page, Unearthed Paint states that “Unearthed natural paints have been used by many people in Germany and other countries around the world for almost 30 years (under the name Kreidezeit), and they are now available in the U.S. for the first time”.

    So Unearthed Paint is also KREIDEZEIT.

    In Canada, you can purchase KREIDEZEIT products from Tockay at .


  • I recently contacted Kilz to inquire about whether or not their products are vegan/cruelty-free, and this was the response:

    Hello Lindsey,

    Thanks for reaching out to Kilz and for taking an interest in our products.

    We don’t do any testing on animals, and none of our ingredients come from animals either.

    Acrylic latex is a synthetic polymer whose acrylate building blocks are derived from crude oil and natural gas. Most other ingredients are synthetic chemicals as well. There are a few ingredients, such as cellulosic thickeners that are plant derived. All of our ingredients come from major chemical industry suppliers with dedicated sustainability programs. The pigments used in paint are either mined minerals or synthetic chemicals.

    I hope this information helps. Good luck with all your future projects, and please let me know if you have any other questions or concerns.

    Warm Regards,

    Roxana N.

  • Thanks for your research, very useful. I still think that making enquires to dulux, crown, homebase an d other leading store shop brands is hugely beneficial in promoting the need to stop animal testing. As well promoting veganism (if uou state that from onset). The more people that show concern for animal welfair and boycott products that have been tested, the greater the chance for change.
    Thanks again Dale

    • That’s a good point that I didn’t think of. If you really like a brand, being vocal about veganism can always help.

  • Most of the information in this article is incorrect.

    FACT: Almost no wall paints anywhere contain milk. There are some very rare boutique paints called ‘milk paints’, so it is very obvious if they contain milk! These paints are not very popular and you usually won’t find them in your local paint store. You would actually have to actively look for milk paint to find it.

    FACT: Paints are NOT tested on animals. Why would manufacturer’s test paints on animals? It is pretty obvious that paints are not supposed to be ingested or painted on human skin, so there is no need to test them on animals.

    FACT: There are hardly any paints that use beeswax as a binder. Almost none. The majority of wall paints use acrylic polymers as binders.

    Therefore, almost ALL wall paint could be called ‘vegan’!
    Just because something is ‘vegan’ doesn’t mean it’s good for the planet, or good for animals. Plastic bags are vegan, and so is coal and asbestos!

    • Hi Daniel,

      Saying the word “FACT” doesn’t make something a fact, that’s just not how things work. You’re welcome to provide sources for any claims you make if you’d like.

      To address your points:

      -Paints are tested on animals to determine the effects of ingestion and skin contact. The link I provided clearly summarizes the typical testing procedure.

      -Some paints do use beeswax, it’s not that hard to find with a Google search.

      -I didn’t claim that most paints contain milk, the post clearly states that “some” do and it’s something worth looking out for.

      Additionally, as clearly stated near the top of the post, it’s not that every paint isn’t vegan, it’s that very few make it clear whether they are or aren’t.

  • It seems that Rethunk Junk by Laura paints are completely cruelty free and vegan. Their paints are intended for furniture, cabinets, and more.

    The following is what I sent to Rethunk Junk by Laura Resin paints:

    I was hoping you could tell me if your products are cruelty free and vegan. Can you let me know if your products are tested on animals or made of any animal ingredients please? Thank you.

    Below is their response:

    Rachelle Goering (Rethunk Junk)
    Aug 3, 2020, 2:09 PM ADT

    Hi, Mallory – Rethunk Junk products are not tested on animals or made of any animal ingredients. 🙂


    RTJ Customer Service

  • Hi! Thank you for this. The Sherwin Williams store swears their paint is vegan and not tested on animals. Is it possible to cite your “Sherwin Williams is not vegan” source? We won’t buy SW paint until we know for sure. Thank you!

    • Hi Margo,

      This was originally written years ago and I’ve updated portions over time. I mentioned SW because a few paints that I browsed were clearly not vegan at the time. It’s still hard to tell because the ingredients aren’t readily listed.

      Many of their paints say “latex” in the title, and latex typically contains casein (a milk protein). Perhaps there’s no latex in the paint, but I don’t know.

      It’s just an example of a company that may have vegan paints, but also may not, it’s really not clear to me.

      Sorry that that’s not super helpful.